Renault at Goodwood Festival of Speed



Benson's Agency with Renault at Goodwood Festival of Speed"/> ">

The Client

Renault UK

About the Event

Goodwood festival of speed is the largest motoring garden party in the world! The annual weekend event attracts thousands of visitors and aims to showcase the very best in motorsport. Renault deliver a brand experience at the event, allowing visitors to interact with, touch, feel, look at and drive some of the amazing cars in their latest range.

The Brief

A stand of this magnitude requires experienced people to ensure Renault maximise on their investment by recording every potential lead or customer that interacts with their brand experience. Therefore, Renault were looking for additional temporary staff to assist in delivering their ambitious experiential campaign.

Our Solution

We selected and trained 25 hostesses and promotional models to create a brand support team for Renault UK and deliver precise and detailed information to visitors about each of the Renault vehicles on display. Each member of the team developed a comprehensive knowledge about the vehicle they were assigned to and confidently represented Renault’s brand values throughout the event. They provided valuable advice and support to perspective customers and delivered an outstanding service to the VIP visitors.

Due to the scale of the event we also selected an event manager who was responsible for the brand support team, managing any problems that occurred and acting as the main point of contact between Benson’s and Renault UK.

The Result

Benson’s have an excellent reputation in providing only the very best exhibition and event staff and that is why we have such a long-standing relationship with Renault UK. We have worked on this event for a number of years and will again be supporting Renault at the Goodwood Festival of Speed in 2018!