About the Event
The ultimate summer festival for dogs and their owners, Dog Fest, welcomes over 70,000 visitors and their dogs, over three shows. The show is hosted by Supervet Noel Fitzpatrick and Crufts presenter Clare Balding.
To provide a team of 8 promotional staff to represent PitPat on their exhibition stand, promote their activity monitor and encourage engagement through an on-stand activity. Staff must be professional, approachable and have excellent communication skills in order to confidently demonstrate the product to stand visitors – oh and it would help if they loved dogs too!
Benson’s approached their best sales professionals and exhibition staff, who have proven experience of working on similar events. We also stipulated that staff would be expected to interact with dogs of all shapes and sizes, so confidence around animals was a must. Selected staff were sent a brief and given a full demonstration of the product before the event. The team were split between sales of monitors and operating the Hay Bale dog race. They were also responsible for awarding prizes to the fastest and funniest racers.
The client was really pleased and complimentary about the team we provided. So much so, they requested to work with our staff at the next two events.
The team also said what a great event it was to be part off. PitPat provided a fun and exciting stand for visitors, the key selling points were clearly communicated and the product was well designed and easy to operate.