Alpine calls on Benson’s for support at one of the biggest events on the motorsport calendar

It’s a big year for Alpine who are launching the new A110 in the UK and they were looking to put their best brand team at work at the recent Goodwood Festival of Speed, which took place from 12-15 July 2018.

Once again they called on Benson’s to provide their top sales and promotional staff to support the Alpine team and their event management agency, Rapiergroup throughout the event.

Two members of staff were brought in to supplement the Alpine team. Their challenge was to develop an in-depth knowledge of the product in order to fit seamlessly into the experienced team.

staff at Goodwood for Alpine cars

Hayley-Marie Selway, owner of Benson’s Agency said: “Working with Alpine and Rapiergroup is a great honour for us. Our roots are firmly in the motorsport and automotive industry so our staff are already extremely knowledgeable and passionate about the sector.”

The event was a huge success with the team recording leads and taking orders for the new Alpine A110 models, that go on sale in the UK this year.

Hayley continued; “As a company we are celebrating 25 years of business this year, so it’s great to have both long-standing relationships and new developing ones with growing businesses.”

The car manufacturer has recently opened up 7 new Alpine Centres across the UK with the new Alpine A110 Premiere Edition already sold out.

Régis Fricotté, Alpine Cars international sales director, said: “The interest we’ve received since the A110 was first unveiled is extremely inspiring for the future of the brand and we look forward to welcoming visitors to the Alpine Centres in 2018.”