Benson’s help launch new pop-up store in Chelsea

Benson’s Agency have been working with The No1 Rosemary Water Company to make sure the launch of their new pop-up store in Chelsea, London makes a big splash!

The exclusive brand, which has brought Rosemary Water to the UK and all of it’s amazing health benefits, wanted to create the perfect look for the new store opening.

They got in touch with Benson’s who assisted with selecting and vetting 10 members of staff and promotional models to fulfil a number of roles.

The client wanted a specific look to complement their brand so we advised our promotional models on their appearance, from clothing to hair and makeup.

Staff were given in-depth training so they were knowledgeable about the product and could advise customers in-store and support the company’s retail staff during this busy period.

The team were also tasked with creating brand awareness in the surrounding areas through staff on the street giving out vouchers for a free sample in-store and a quirky van, branded with the company logo, was driven around and parked in strategic locations.

The client was extremely happy with the launch event and the visual impact we managed to achieve in the local area. Here’s their feedback:

“I think everyone was superb, contributed so much to the success of event so I can’t thank you and them enough. Despite the weather everyone mucked in and made the most of it.
Super stand out and they helped me out loads.”