Benson’s Agency recently worked with online payments provider, Trustly Group, to create an exciting and innovative exhibition stand at the online gaming conference, ICE Totally Gaming 2017. The annual event, which was held at the ExCel Centre from 7-9 February 2017, attracts nearly 30,000 visitors and features some of the biggest players in the gaming industry.

In a place where there’s no shortage of creativity and innovation, Trustly wanted to create a show-stopping stand featuring live acts. It was essential that the performers blended in well with their brand but stood out enough to grab the attention of visitors.

Benson’s sourced a number of acrobats, tumblers and aerial artists to perform their daring skills. We were able to source unique costumes that were a perfect fit with the company brand but also practical for the acrobats to perform in. The team also worked closely with the stand builders to ensure that the appropriate rigging was in place and that our rigorous safety standards were met.

The event was huge success for all involved and demonstrates perfectly how Benson’s can work with a broad brief to create something spectacular! Check out Trustly’s event review here.